The title is a bit misleading, as the article lists diverging analysts’ opinions, ranging from Valve willing to sell at a loss or low margins, to high prices due to RAM and SSD price volatility.
cross-posted from: https://lemmy.blackeco.com/post/2330473
Competing with the console prices is not likely. Not only will they probably sell hardware at a loss, but they step on Sony and Microsoft territory, with whom they have deals to bringing games to steam.
Selling at a loss works for consoles because games will recoup the loss. For pc there is no guarantee. If the steam box is that cheap, corporate sector will order steam machines (by the 100s or 1000s), without guarantee to recoup the loss.
Microsoft and Sony have no leverage at all over Valve when it comes to PC sales. Reneging on their deals to bring their published games to Steam would only mean fewer sales.