Like a never-ending arms race, the price to become president has skyrocketed.
In 2020, almost $6 billion was spent on the presidential race alone, roughly four times what it cost two decades ago. (Even adjusting for inflation, it cost almost three times as much as in 2000.)
Including congressional races, the cost was more than $14 billion, double that of 2016.
In the last open GOP primary in 2016, candidates spent roughly $400 million, followed closely by super PACs, for $768 million in total primary spending, according to the former Campaign Finance Institute (which has since merged with Open Secrets).
In this cycle, candidate spending is expected to jump to at least $500 million with super PACs again spending about the same or a little less than the campaigns.
The UK isn’t even the best example of this. Denmark. Does it better. Campaign posters have to follow a specific format, can only be posted in specific places, and all candidates are publicly funded. Elections are cheap, quick, and (relatively) honest. Plus it’s much harder to become a celebrity politician, or an extremely rich one.
Thanks for the info. I had a vague idea of UK elections, but didn’t realize the specifics of other countries.