Every car is different and may require specific air pressure for your tires.
This can be found on the frame of your driver’s door. This plaque will also tell you the recommended tires you should keep on your car per the manufacturer.
This usually applies to your everyday driver that probably doesn’t have custom tires or rims that would null the recommended pressure for the car.
Edit: WHY you should know! (I forgot to add thank u @_MoveSwiftly!) So keeping your tires inflated is important because a) it keeps you safe. Properly inflated tires will have better stopping power B) wear and tear on a tire is lessened and wear and tear on other aspects of your vehicle that require good balance like shocks and brakes. c) in most cases having your tires inflated to the proper psi/bar will help you hit the MPGs, horsepower and acceleration advertised for your car.
My friend had a tire that was almost completely flat the other day and this tip always comes in handy.
If you ever change your wheels or tires, is this sticker supposed to be changed or updated?
If you get wheels or tires that need a different pressure you have a few options. I have used a sticker in the glove box, open the glove box and put a sticker on the inside of the part that opens. Those temporary name stickers from an office supply store work, just write the info on the sticker with a marker. I would not cover up the factory sticker because you may want to go back to the original setup or sell the car at some later date and keep the aftermarket wheels or sell them separately.
The only time I have seen them changed is on a chassis cab, the up fitter will add a new sticker.
Chances are even if you change your rim & tire combo on a passenger vehicle the pressures will still be the same. They are based of the weight of the vehicle and the load capacity. Maybe if you do something real crazy it would change but going from 17" to 18" won’t effect it.