I think it’s kind of funny, not sure if it was intended that way. Aren’t lemmings known for following each other, even if it is clearly not the right thing to do?
“I’ll take my seat atop the Brooklyn Bridge With a Coke and a bag of chips To watch a thousand lemmings plummet just because The first one slipped” -Aesop Rock, 9-5ers Anthem
In a way, especially after reddit debacle some of us have been “driven” here too by shitty companies chasing after profits.