I don’t really understand the appeal of a smart fridge. Unless it’s going to tell me what groceries to buy, I don’t really need an iPad on my fridge.

In any case, this was all inevitable. Technology has produced a socially acceptable way for corporations to spy on their customers. They’ve been doing that for years. Now they’re putting what they’ve learned to use, so they can sell you more shit and maximize the profit potential per customer.

Maximizing profit isn’t new or is it news of any kind, that’s literally the entire reason corporations exist. There have been entire lawsuits about it. CEOs, sometimes want to reinvest in their workers and use profits to upgrade facilities and give out raises, only to be sued by their shareholders… The shareholders won by the way.

This is necessary for them. Anyone who acts contrary to maximizing shareholder value is either sued, removed, or otherwise taken out of a position where they can have any effect.

Any publicly traded company, especially multi-National and international companies, are basically slaves to this kind of enshittification.

The system is working as designed.