The headline here is a bit misleading, what he actually said was:

"Who’s to know? [Technology firms] are spending trillions and trillions on AI and maybe it’s going to produce the next War and Peace.

"And if people want to read that book, AI-generated or not, we will be selling it - as long as it doesn’t pretend to [be] something that it isn’t.

“We as booksellers would certainly naturally and instinctively disdain it,” Daunt said.

Readers value a connection with the author “that does require a real person”, he added. Any AI-generated book would always be clearly labelled as such.

My revised headline is:

Waterstones boss would rather not sell books generated by AI, but might if they are correctly labelled.

  • jordanlund@lemmy.world
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    3 days ago

    Computer based art was being used to sell books in bookstores 40 years ago.

    They didn’t really sell well, and now, barely anyone remembers it was a thing.

    • flamingos-cant (hopepunk arc)@feddit.uk
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      3 days ago

      And that relates to a book shop selling LLM-written books how? Digital artists still draw what’s attributed to them, an AI author hasn’t written what’s attributed to them.