What vexes me are the companies that sell physical products for a hefty, upfront fee and subsequently demand more money to keep using items already in your possession. This encompasses those glorified alarm clocks, but also: computer printers, wearable wellness devices, and some features on pricey new cars.

Subscription-based business models are great for businesses because they amount to consistent revenue streams. They’re often bad for consumers for the same reason: You have to pay companies, consistently. We’re effectively being $5 per month-ed (or more) to death, and it’s only going to get worse. Industry research suggests the average customer spent $219 per month on subscriptions in 2023. In 2024, the global subscription market was an estimated $492 billion. By 2033, that figure is expected to triple.