From my own experience: stay as a side hustle as long as you can, but not so long that it keeps you from scaling.
Keeping it as a side hustle eases money worries, pushes forward a lot of the business woes, and actually forces you to be very effective with your time.
When you eventually do go full time, you will need to build up discipline and systems to get up to 60 % production capacity, a lot of time is swallowed by admin, sales, invoicing, marketing, support, etc. And it needs to be done if the business is to scale.
I’d also urge you to consider pacing yourself, working 60+ hours/week is doable for a period of time, but the admin don’t stop coming when you’re tired, overwhelmed and/or burnt out, and no-one will be able to save your business then.








I do hope you really learnt this lesson, as you have nothing until a customer finds the promise of your solution worthwhile enough to pay for it.
And even then, you still might not have a viable business. You’ll still have to figure out how to keep getting enough people paying to fund the next/replacement product.