Some games I replay a lot, but always on a fresh save. I think I’ve finished Dark Souls about 10 times without ever touching NG+.
Notable exceptions are:
- Nier Automata, although you kind of have to if you want the whole game and it still brought down the experience for me.
- Chrono Trigger, for the quick kill on Lavos. I did not play much of the NG+.
It’s entirely his fault for not being a multi-billion dollar company which actively invests in better ratings. In capitalism, there is no fairness - there is only money.