

It’s a bit hard to find out where it actually originated from and who’s behind it. Judjing by their social media handlers, it’s a marketing agency Hello Makeda. Maybe it’s just me, but I don’t trust marketing agencies to be good judges on geographical projects.
Russia didn’t have planned economy for almost 40 years, and even before that the word economy was heavily in quotations. They were so good they could organise sand shortages in Sahara. Since then things got worse.