I get what you’re saying, but the eating and the spiciness of the wings actually contribute to the quality of the interview.
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Eating a meal with someone is disarming and contributes to the relaxed, ungaurded nature or his guests.
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Consuming spicy food, particularly extremely spicy food or spicy food in great quantity releases endorphins which.
So while yes the eating/reacting to how hot the sauce is does interrupt the flow of the interview somewhat, it does help him get good/candid answers for his guests.
So while his research team is outstanding and he’s a talented interviewer in his own right. The hot wings do serve a role in the interview as more than a clickbaity gimmick.
He’s English. You have described a Canadian.