

What’s worse is this even makes attending the game in person miserable. I know many very passionate college football fans who show up hours before the game to hang out with friends, and then more times then not end up leaving the game itself early. Why? Because the game itself is a drag. If a game is televised, they add extra breaks to the game to accommodate ads. The game gets stretched out from something of reasonable length to some absurd 3-4 hour long slog. People then only stick around if the winner remains unclear. If the games were a more reasonable 2 hour length, with more engaging and constant action, then most folks would stay to the end.





When these get deployed, they’ll finally implement eyeball tracking into the ads. Some smart TVs have in built cameras, and this could easily be one the norm. The companies so far have been too afraid to use it, but the tech has existed for years at this point. Technically, there’s nothing stopping YouTube from just requiring users to have an iris tracking camera enabled. And this would defeat a smart glasses AI ad filter. I suppose you could maybe have a screen on the front that projected fake eyeballs towards the camera, but maybe they could then defeat that.
Or, more likely, they’ll just lobby Congress to ban ad blockers and and blocking devices.