

Well, in the cases that I saw documented it happened in one of two ways.
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Spotify assumes a record label submits good faith information. Many of these impersonation attempts come from “brand new” lables like “Gupta Music” and such. Since they are in the system as a label, it’s more permissive and Spotify generally assumes that it’s not their place to ask why a Band using one label is suddenly using another. These are the worst offenders and actually impersonate real artists.
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Another approach that’s been reported is to not actually impersonate the artist, but to confuse the user that this is the artist visually. Take for example, The Weeknd - AI artists might upload a band named “Weeknd” or “The Weekend” or some other similar permutation - banking on genre similarity to get the algorithm to present you the song and hoping that you don’t notice the misspelling. These are still bad, but a bit less so since I can usually find the real band page for the “right” info.
As for new artists that get recommended, a quick search should be able to make it clear if an artist is a real person / group no? With tour dates or pictures and stuff?
I echo xuxxun’s feedback here, the newest bands often lack any sort of presence - especially with their first single or EP. A notable one back when they first released was Apocalypse Orchestra - basically ZERO info on the artist except for a newly created facebook page with no images or anything. Obviously that changed in just a few short months. It’s definitely not a method that would reliably sort AI from Human - but I do agree that it’s more likely to catch the AI stuff.
Pretty sure it’s against the TOS to do that. So if found, the account is simply terminated and it ceases being valuable. That means that even if it’s sold - it’s value isn’t in the games, but your friend network - as a sort of trojan spam/burner account. Which also means that it’s not worth more than a few dollars at MOST unless you’re some big-time twitch streamer with a vast network of steam friends.
So yeah, just be aware of what you’re getting into. It’s not likely some guy who wants an instant steam library - it’s someone who wants to exploit your friends, family, and acquaintances for money via scams. Don’t be that guy.