

Because AI is the first form of automation that doesn’t run on humans. Theoretically.
Now, can AI replace humans? No, obviously not at this stage. It can help humans do more, but only an idiot would trust it to do something important without a human in the loop
Is it? Yes. They are firing people and letting AI attempt to make the difference. They’re cutting entire departments in some cases








It’s basically just burning through the credit they’ve paid Google and making their numbers look like the ad was effective, but conversion was low
Google has been caught doing similar things to make their metrics look better
This does hurt advertising in a nebulous kind of accelerationist way, but it does end up with more ad money being given to Google